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We move people, to move systems and change outcomes

Organizations are working today to build a more sustainable climate future, while that future becomes increasingly complex and unpredictable. The Groundwire Group charts a course through complexity, empowering their clients to act decisively to achieve their goals through strategic foresight, storytelling, and strong partnerships. A client engagement typically includes one or more of the following services:

Strategic Planning for a Sustainable Future

Groundwire will partner with our clients’ senior leaders and staff to clarify the organization’s vision, understand the system in which it operates, and determine which leverage points provide the best opportunities for success.

Our services include:

  • Power mapping
  • Landscape assessments
  • Systems diagrams
  • Market entry analysis
  • Theories of change
Representative Engagement:
Transmission developer
Strategy:

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Story:

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Outcome:

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Case Studies

Communications Advice and Execution

We design and execute human-focused communications strategies that help clients connect with their target audiences and advance their goals. Our strategic advice creates durable stakeholder relationships built to last through conversation and dialogue.

Our services include:

  • Comprehensive strategic communications planning and execution
  • Social media campaigns
  • Stakeholder engagements
  • Media outreach
  • Event support
  • Thought leadership
  • Content creation
Representative Engagement:
Offshore wind developer
Strategy:
We worked with an international floating offshore wind developer looking to enter the US market ahead of a competitive federal auction. Much of our work focused on building brand recognition, executive positioning and community engagement. We partnered with the US team to create a targeted media, social media and stakeholder outreach plan.
Story:
We identified an opportunity for this organization to play a unique role within the community it hoped to operate in. We saw its deep partnerships with members of the community, potential to serve as a local source of education for the nascent floating offshore wind market, and its deep experience in the floating market as key differentiators setting this organization apart from its peers. It had a huge amount of global knowledge that could be locally focused for the benefit of the community.
Outcome:
We successfully built brand recognition, conducted stakeholder outreach, developed executives’ personal brands and supported the company’s participation in a multi-million-dollar offshore wind auction. This organization became known as the definitive source for floating offshore wind information amongst the press, government stakeholders, and local community groups. We successfully placed content in leading trade publications, created social media campaigns that regularly surpassed industry engagement rates, and developed a US media presence that strongly outpaced the multi-national company’s presence in other markets. Media exposure was concentrated in areas reaching the company’s most important target audiences.
Case Studies

Strategy and Team Building Workshops

Tackling complex problems requires alignment across multiple stakeholders. We identify and convene key players and lead coalitions through their initial stages of formation, strategy-setting, and implementation.

Our services include:

Representative Engagement:
Regional trade association
Strategy:

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Story:

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Outcome:

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Case Studies

Coalition Building

Tackling complex problems requires alignment across multiple stakeholders. We identify and convene key players and lead coalitions through their initial stages of formation, strategy-setting, and implementation.

Our services include:

  • Initial strategy and vision guidance
  • Identify and engage with partners
  • Build shared buy-in across diverse stakeholder groups
  • Campaign management
Representative Engagement:
The Coalition for a New England – Maritimes Offshore Energy Corridor
Strategy:

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Story:

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Outcome:

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Case Studies

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