We worked with an international floating offshore wind developer looking to enter the US market ahead of a competitive federal auction. Much of our work focused on building brand recognition, executive positioning and community engagement. We partnered with the US team to create a targeted media, social media and stakeholder outreach plan.
We identified an opportunity for this organization to play a unique role within the community it hoped to operate in. We saw its deep partnerships with members of the community, potential to serve as a local source of education for the nascent floating offshore wind market, and its deep experience in the floating market as key differentiators setting this organization apart from its peers. It had a huge amount of global knowledge that could be locally focused for the benefit of the community.
We successfully built brand recognition, conducted stakeholder outreach, developed executives’ personal brands and supported the company’s participation in a multi-million-dollar offshore wind auction. This organization became known as the definitive source for floating offshore wind information amongst the press, government stakeholders, and local community groups. We successfully placed content in leading trade publications, created social media campaigns that regularly surpassed industry engagement rates, and developed a US media presence that strongly outpaced the multi-national company’s presence in other markets. Media exposure was concentrated in areas reaching the company’s most important target audiences.
